Webinar: Content Strategy 101 for Language Professionals
A system you can maintain, not a list of tips you forget by Monday.
Most professionals believe that showing up online means posting every day and hoping something goes viral. It does not work that way and trying to keep up like that is exactly why most people give up. What you need is a system: a way to plan, create and schedule content that fits a working professional with limited time. In this session you will build a simple content strategy you can actually maintain, one that starts with understanding your market and your message before worrying about any platform. We will also look at how AI can act as your assistant to do this faster, without replacing your voice or your expertise. You will leave with a repeatable plan you can start using the same week.
Pre-Work: None required. Optional: note the platform where your clients are most likely to find you, so your strategy is built around it.
This workshop will be presented by Natti McLean.
LOCATION
ONLINE using Zoom
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
IMPORTANT REGISTRATION DETAILS
The webinar will be presented in English.
The Zoom link will be sent to registrants one day before the event.
Registrants will have access to the recording for four weeks following their session. The link to access the webinar recording and materials will be sent to registrants on Monday, November 16.
Natti McLean is a journalist and digital strategist based in Canada, with over twelve years building brands and communities online. She brings a journalist’s instinct for story and clear communication to digital business. For eight years she was the strategist behind an influencer’s community, growing it from 90,000 to more than one million followers, and she later led marketing for the largest community of Latina women entrepreneurs in Canada. Today she is the founder of La Anatomia Digital, where she helps professionals turn their expertise into a digital business that sells with a system, not luck. She works hands on with leading AI tools, from ChatGPT to Claude, and mentors clients one on one in English and Spanish. Natti previously led ATIO’s Digital World workshop and returns this fall with a series built for language professionals.
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
To pay special ticket prices, ATIO Professionals must log into their ATIO Profile.
CTTIC Member Societies or OTTIAQ, please email info@atio.on.ca and provide your name and ticket option(s).
Registration closes on November 9, 2026
IMPORTANT REGISTRATION DETAILS
Paying by credit card
Digital Skills Series for Language Professionals
A four-part series presented by Natti McLean
Four standalone sessions designed to help translators and interpreters build a strong, sustainable digital presence and attract clients directly. Each session works on its own, and together they form a clear progression: understand the tools, build the brand, create the content, and grow the audience. AI is woven throughout as a practical ally, never as a replacement for professional judgment.
Webinar: AI Overview for Language Professionals
Webinar: Building Your Personal Brand as a Translator or Interpreter
Webinar: Content Strategy 101 for Language Professionals
Webinar: Instagram for Language Professionals