Artificial intelligence is changing our profession, and the loudest voices tend to sit at the extremes: either it will replace us, or it will solve everything. Neither is true. In this session you will get a clear, honest map of the AI tools available today, including ChatGPT, Gemini, Perplexity, Claude and DeepL, so you understand what each one is actually good for and where each one falls short. We will look at real use cases for your business, not only for translation, such as research, client communication, quotes and admin. We will also cover the part most trainers skip: the risks, the ethical limits, and what you should never put into these tools. You will leave understanding the landscape, and with one concrete way to put AI to work in your business this week.
Pre-Work: None required. Optional: bring one repetitive task in your business you would like to make faster, so you leave with a use case that applies to you.
This workshop will be presented by Natti McLean.
LOCATION
ONLINE using Zoom
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
Special Offer ends October 5!
Buy 3 get one free! Access all four sessions for one ticket price!
ATIO Professionals: $105.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $105.00 (plus tax)
Non-members: $150.00 (plus tax)
IMPORTANT REGISTRATION DETAILS
The webinar will be presented in English.
The Zoom link will be sent to registrants one day before the event.
Registrants will have access to the recording for four weeks following their session. The link to access the webinar recording and materials will be sent to registrants on Tuesday, October 13.
Natti McLean is a journalist and digital strategist based in Canada, with over twelve years building brands and communities online. She brings a journalist’s instinct for story and clear communication to digital business. For eight years she was the strategist behind an influencer’s community, growing it from 90,000 to more than one million followers, and she later led marketing for the largest community of Latina women entrepreneurs in Canada. Today she is the founder of La Anatomia Digital, where she helps professionals turn their expertise into a digital business that sells with a system, not luck. She works hands on with leading AI tools, from ChatGPT to Claude, and mentors clients one on one in English and Spanish. Natti previously led ATIO’s Digital World workshop and returns this fall with a series built for language professionals.
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
Special Offer ends October 5!
Buy 3 get one free! Access all four sessions for one ticket price!
ATIO Professionals: $105.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $105.00 (plus tax)
Non-members: $150.00 (plus tax)
To pay special ticket prices, ATIO Professionals must log into their ATIO Profile.
CTTIC Member Societies or OTTIAQ, please email info@atio.on.ca and provide your name and ticket option(s).
Registration closes on October 5, 2026
IMPORTANT REGISTRATION DETAILS
Paying by credit card
Digital Skills Series for Language Professionals
A four-part series presented by Natti McLean
Four standalone sessions designed to help translators and interpreters build a strong, sustainable digital presence and attract clients directly. Each session works on its own, and together they form a clear progression: understand the tools, build the brand, create the content, and grow the audience. AI is woven throughout as a practical ally, never as a replacement for professional judgment.
Webinar: AI Overview for Language Professionals
Webinar: Building Your Personal Brand as a Translator or Interpreter
Webinar: Content Strategy 101 for Language Professionals
Webinar: Instagram for Language Professionals