Building Your Personal Brand as a Translator or Interpreter
ONLINE (Saturday, October 24, 2026)
11:00 a.m. EDT
Registration deadline:
October 19, 2026
Webinar: Building Your Personal Brand as a Translator or Interpreter
The one thing that cannot be automated is you.
In a market where the profession is being devalued and machines can produce a rough translation in seconds; one thing still cannot be automated: you. Your judgment, your voice, your reputation. A personal brand is not about becoming an influencer or living on camera. It is about making sure the right clients understand why working with you is different, so they choose you before they choose a cheaper option. In this session you will define your niche, get clear on your ideal client, and build a consistent message you can carry across every platform and every conversation. You will walk away knowing how to put a human face on your business, so that your name becomes the reason clients come back.
Pre-Work: None required. Optional: think of one client you loved working with, as we will use real examples to define your ideal client.
This workshop will be presented by Natti McLean.
LOCATION
ONLINE using Zoom
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
IMPORTANT REGISTRATION DETAILS
- – ATIO Professionals must log into their ATIO Profile to pay their ticket price
- – Guests please click the button to register and make your payment.
- – Members of our fellow CTTIC Member Societies or OTTIAQ, please email info@atio.on.ca, provide your name and specify if you wish to register for more than one event.
The webinar will be presented in English.
The Zoom link will be sent to registrants one day before the event.
Registrants will have access to the recording for four weeks following their session. The link to access the webinar recording and materials will be sent to registrants on Monday, October 26.
Facilitated by Natti Mclean – Digital Strategy Mentor for Women Entrepreneurs
Natti McLean is a journalist and digital strategist based in Canada, with over twelve years building brands and communities online. She brings a journalist’s instinct for story and clear communication to digital business. For eight years she was the strategist behind an influencer’s community, growing it from 90,000 to more than one million followers, and she later led marketing for the largest community of Latina women entrepreneurs in Canada. Today she is the founder of La Anatomia Digital, where she helps professionals turn their expertise into a digital business that sells with a system, not luck. She works hands on with leading AI tools, from ChatGPT to Claude, and mentors clients one on one in English and Spanish. Natti previously led ATIO’s Digital World workshop and returns this fall with a series built for language professionals.
PRICE
ATIO Professionals: $35.00 (plus tax)
ATINS, CTINB, ATIM, ATIS, ATIA, STIBC and OTTIAQ: $35.00 (plus tax)
Non-members: $50.00 (plus tax)
To pay special ticket prices, ATIO Professionals must log into their ATIO Profile.
CTTIC Member Societies or OTTIAQ, please email info@atio.on.ca and provide your name and ticket option(s).
Registration closes on October 19, 2026
IMPORTANT REGISTRATION DETAILS
- – ATIO Professionals must log into their ATIO Profile to pay their ticket price
- – Guests please click the button to register and make your payment.
- – Members of our fellow CTTIC Member Societies or OTTIAQ, please email info@atio.on.ca, provide your name and specify if you wish to register for more than one event.
Paying by credit card
- – Visa, MasterCard and American Express credit cards are accepted.
- – Click here to “Login” and enter your email and password.
- – Click on the red purchase button then click on the red shopping cart icon which will bring you to the secure “check out” page where you enter your credit card details.
- – Your receipt will be emailed to you. Please check your junk/spam folder if you do not find it in your inbox. If you do not receive it, send an email requesting it to info@atio.on.ca.
Digital Skills Series for Language Professionals
A four-part series presented by Natti McLean
Four standalone sessions designed to help translators and interpreters build a strong, sustainable digital presence and attract clients directly. Each session works on its own, and together they form a clear progression: understand the tools, build the brand, create the content, and grow the audience. AI is woven throughout as a practical ally, never as a replacement for professional judgment.
Webinar: AI Overview for Language Professionals
Webinar: Building Your Personal Brand as a Translator or Interpreter
Webinar: Content Strategy 101 for Language Professionals
Webinar: Instagram for Language Professionals
- Non-Member $50.00
Details
Registration closes on October 19, 2026